During the starting up of my business, I have been looking carefully upon the visual identity of the Perfumers Amateurs's website, and upon all the graphics which had to represent and accompany my approach along this adventure.

Rather than an operational picture, as a perfume bottle, or than a suggestive picture, as a bouquet, or a blend of citruses and spices, I have chosen a logotype showing an extract of a sylvan universe, close to my olfactive and personal affinities.

Conifers are not the first raw materials we think about, when we talk about perfumes. But I fell in love with the scent of the black hemlock absolute (branches and extremities), smelt when I was studying at Cinquième Sens. As I tried to learn more about this tree, I saw photographs and I decided that black hemlock would...